Narrativa & TradeArt join forces to offer automated content for odds traders

Collaborating with a new strategic partner can bring fresh perspectives and ideas, leading to increased innovation and creativity. At Narrativa, we only engage in partnerships with companies that offer complementary solutions to our AI-generated content and we’ve found one such partner in TradeArt, the next-generation odds trading platform that specializes in automated predictive risk management. Together, our two companies will offer sports trading businesses and odds traders themselves an unparalleled experience consisting of tailored and relevant odds data and supporting content.

Jacks of all… Trades

TradeArt is the future of sports trading. The B2B TradeArt platform empowers sports trading businesses by aggregating and automating odds data feeds from various providers. Online sports betting exchanges use TradeArt to provide their own users, who buy and sell on these exchanges—just how one would in the stock market, with better and more accurate odds information.

While TradeArt provides data-driven solutions for sports trading, Narrativa is focused on using artificial intelligence and natural language generation (NLG) to produce content. Together we will offer deeper insight and higher quality contextual information specifically to hungry sports trading communities. Overall, the strategic partnership between Narrativa and TradeArt provides significant benefits for B2B customers in the gaming industry:

• Enhanced Content Creation: Sports trading businesses can publish more personalized and relevant data-centric content. This in turn keeps traders engaged for longer—a huge competitive advantage for any exchange platform!
• Improved Data Analysis: TradeArt’s expertise with odds data meets Narrativa’s AI-powered data analysis tools. This enables users within communities (ones that businesses have already worked so hard to foster), to make more informed decisions based on real-time data and insights. Most importantly, it allows for more opportunities for individual users to come out on top with their trades. And what trader doesn’t want the best information available to help drive their successes?
• Increased Efficiency: Together, Narrativa and TradeArt streamline content creation and odds analysis, reducing costs and improving turnaround times. This is especially beneficial for customers in the highly competitive gaming industry, where speed and accuracy are critical factors for success.

“Combining the capabilities of NLG and odds-gaming companies can revolutionize the gaming industry, offering users a personalized and engaging experience while providing up-to-date and accurate information on game outcomes. This collaboration has the potential to transform the way we approach gaming, creating a more immersive and satisfying experience for users.” – Kirill Mavrodiev, Business Development Manager, TradeArt.

About Narrativa

Narrativa is an internationally recognized B2B content services company that believes people and artificial intelligence are better together. Through its proprietary generative AI content automation platform, teams of all types and sizes are empowered to build and deploy smart composition, business intelligence reporting, and process optimization content solutions for internal and external audiences alike. 

Its tech stack, consisting of data extraction, data analysis, natural language processing (NLP), and natural language generation (NLG) tools, all seamlessly work together to produce content quickly and at scale. In this way, Narrativa supports the growth of businesses across a variety of industries, while also saving them both time and money. Accelerate the potential with Narrativa.